In the field of sponsoring activities The Group Unipetrol sticks to two main brands – Unipetrol (for the area of B2B communication) and Benzina (B2C communication).
Unipetrol concentrates on the area of science and education. The evidence of before-mentioned is strategic partnership with the Chemical – technological University in Prague that is with its almost two-hundred-year-tradition the largest educational institution of its kind in the Central Europe. For several years it has been one of the most prestigious public universities in our country. This partnership lies not only in supporting and rewarding the best students but it also contributes to improving the quality of the promotion activity of the whole school.
The retail-specialized brand Benzina that is grounded on its fifty-year-tradition is in particular connected with sport. Since 2007 is has connected its name with the ice-hockey club HC Litvínov which was established already in 1945.
Sport
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HC Benzina
Unipetrol RPA is majority owner of the HC Benzina hockey club. Interrelationship started from hockey club establishment in 1945. The general partner of HC Benzina has became Benzina company in 2007.
More at www.hokej-litvinov.cz
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Science and education
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Strategic partner of the Institute of Chemical Technology
The Institute of Chemical Technology (VŠCHT) in Prague is the biggest educational institution of its type in Central and Eastern Europe. It leans on more than 170 years of tradition of teaching chemical technology in the Czech lands. Its tradition and vast specialist potential has predetermined it for educating students who go on to become top specialists. Several winners of the Nobel Prize for Chemistry have worked at the university as pedagogues and scientists.
Prague’s VŠCHT provides high-quality education in chemistry and chemical technology, food processing, biotechnology, environmental protection technologies, chemical and processing engineering and economics. At the same time, the Institute has been an eminent research and development centre both for basic and applied research, as well as cooperation with the industrial sphere over the long-term.
The Institute of Chemical Technology in Prague is a public institution, with self-government and academic elections determined by the law on universities and the VŠCHT statute. The majority of its funding comes from the state budget, the rest from domestic and foreign grants, and its economic activity on the basis of agreements with manufacturing and other types of organisations.
More at www.vscht.cz
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