The smell of gingerbread cookies, cinnamon and ginger―the winter Stop Cafe offer in the ORLEN network comes with hot drinks that warm you up not only on the go. The new seasonal Stop Cafe selection was created based on current customer preferences and trends, with an emphasis on taste and quality. Starting from November 24, customers can taste it not only at selected ORLEN filling stations in the Czech Republic, but also in six other European countries where the brand operates – in Poland, Germany, Austria, Hungary, Lithuania, and Slovakia.
According to a recent survey conducted for the ORLEN network, taste and quality play a major role in selecting coffee and the place where it is purchased, with more than 50% of respondents citing them as crucial factors. More than half of them prefer coffee with milk, 48% like a strong taste with higher caffeine content, and the same percentage add sugar to their coffee. The survey also showed that filling stations are a popular choice for customers who want a quick energy boost and a brief stop while travelling. Therefore, Stop Cafe’s winter offer also reacts to these preferences. The ORLEN network will offer customers two coffee specialities: Gingerbread Latte – a creamy latte with gingerbread flavour, evoking the smell of Christmas, and Cinnamon-roll Latte – a sweet combination of coffee and cinnamon, inspired by the popular pastry. Lovers of non-coffee hot drinks will also have something to enjoy. For instance, they can choose Ginger Lemon Tea, black tea with lemon and ginger for an intensive warm-up or Winter Spiced Drink, an aromatic blend of winter spices and sweet fruit that evokes a festive atmosphere.
Stop Cafe’s winter offer was officially presented on Monday, November 24, at ORLEN’s filling station in Prague – Argentinská Street. Until the end of February 2026, customers can stop by to enjoy hot drinks, thematic decorations, and a photo corner where they can share experiences on social media.
“The development of convenience – or non-fuel – sales is a strategic commitment to us that we pursue across all our European markets. We aim to significantly reinforce this segment within the ORLEN Group – and we are doing so successfully. We follow the current trends, listen to our customers, and react to their preferences,” says Agnieszka Bobrukiewicz, a member of the Board of Directors of the ORLEN Unipetrol Group responsible for retail in Czechia, Hungary and Slovakia, and for the development of the retail convenience segment at the ORLEN Group, adding: “The winter offer of seasonal drinks follows our successful campaigns with mixed summer and autumn drinks. I am really happy that this product offering for all seven countries of the ORLEN network of filling stations was born here in Prague.”
The Stop Cafe gastro concept is now available at over 80% of ORLEN filling stations in Czechia and at nearly 2,500 out of more than 3,500 sites in seven European countries. The offer includes over one thousand products – from packaged goods and ready-to-serve meals, including vegetarian and vegan options, to mixed seasonal soft drinks.
ORLEN – the international network of fuels, energy and refreshments
The ORLEN network of filling stations is a member of the ORLEN Unipetrol Group owned by the international ORLEN Group, which runs more than 3,500 fuel stations in seven Central European countries – Poland, Czechia, Germany, Lithuania, Hungary, Austria, and Slovakia. In Czechia, the ORLEN network comprises 443 stations with a 28.6% market share in the volume of fuels sold. The ORLEN network is a market leader in terms of both the number of sites and the volume of fuels sold. The popularity of the ORLEN brand with Czech consumers is reflected by the fact that the ORLEN network of filling stations has been awarded as the Most Trustworthy Brand in Czechia six times and as the Merchant of the Year three times.
At its stations, ORLEN offers premium Efecta fuel with a proven purifying effect and top-class Verva fuel that cares for the engine system and offers enhanced performance parameters. ORLEN sites also provide alternative fuels, including liquified petroleum gas (LPG), compressed natural gas (CNG), synthetic fuel HVO100, and battery- and hydrogen-driven e-mobility. ORLEN offers electricity at 294 charging points and operates hydrogen refuelling stations in Prague- Barrandov and Litvínov-Záluží.
The Stop Cafe concept is a significant part of the offering, being a crucial pillar in ORLEN brand’s convenience sales. In the Czech Republic, Stop Cafe is available at 363 out of 443 filling stations, i.e., at more than 80% of them. It is offered at nearly 2,500 sites within the entire international network. Stop Cafe offers a broad range of meals and food products – from popular hotdogs and coffee to more than 1,000 products, including packaged food, ready-to-serve meals, and specialities in traditional, vegetarian, and vegan versions. The offer keeps developing – the ORLEN competence centre in Prague is working on new product ranges focused on a healthy lifestyle, including breakfasts, bakery products, ready-to-serve meals, and private brand products that will react to the current trends and customer needs.
ORLEN also issues its own fuel cards, EASY and BUSINESS, and runs two mobile apps – the loyalty ORLEN app and a car care app, Mycí digi linka.
Contact details:
Lada Gadas, +420 705 839 909, email: lada.gadas@orlenunipetrol.cz