More than four in ten drivers wash their cars exclusively or mainly at filling stations. This is according to a survey carried out by Ipsos for the ORLEN network. ORLEN is now offering regular customers the option to set up a monthly car wash subscription, which they can purchase and manage via the Mycí digi linka app. The service is available from the start of October at 130 participating ORLEN filling stations.
The subscription will allow drivers to enjoy up to eight washes a month for a price comparable to two individual visits. Options for both quick and premium washes will be available at 130 participating car washes across ORLEN’s Czech network. Customers can activate the service directly from the app without having to get out of their car. The subscription renews automatically each month, so they no longer need to worry about individual payments on subsequent visits.
“Our research confirms that car washes at filling stations have their regular customers. It is precisely for them that we want to make car care easier through this subscription and offer another way to pay for our services. In addition to the option to pay for and start a car wash via a mobile phone, we are introducing the option to set up a discounted subscription. Regular customers thus receive a significant discount for their loyalty,” says Rostislav Moravec, director of the ORLEN filling station network.
The ORLEN network is introducing a common standard across different countries, known as ORLEN Protect Wash, which focuses on wash quality, paintwork protection and customer safety. The car washes use gentle technologies and offer a protective treatment against UV radiation. The wash also includes underbody cleaning, which helps remove accumulated dirt and road salt. Thanks to cleaning and recycling systems, up to 85 per cent of the water used is reused during the wash.
ORLEN has been developing digital car wash services since 2018. Customers have long been using the Mycí digi linka app, which, according to data from its technology partner, had nearly 140,000 registered users by the end of September 2026.
In the first half of 2026, customers carried out nearly 60,000 digitally booked washes at ORLEN car washes, approximately 10 per cent more than in the same period of 2025. The subscription will therefore expand the digital service that drivers are already using.
The subscription can be activated via the Mycí digi linka app and used at 130 filling stations across the ORLEN network throughout the Czech Republic.
An overview of the options, prices and a list of participating car washes will be available in the app and at orlen.cz/mycka.
ORLEN – the international network of fuels, energy and refreshments
The ORLEN network of filling stations is a member of the ORLEN Unipetrol Group owned by the international ORLEN Group, which runs more than 3,500 fuel stations in seven Central European countries – Poland, Czechia, Germany, Lithuania, Hungary, Austria, and Slovakia. In Czechia, the ORLEN network comprises 443 stations with a 28.6% market share in the volume of fuels sold. The ORLEN network is a market leader in terms of both the number of sites and the volume of fuels sold. The popularity of the ORLEN brand with Czech consumers is reflected by the fact that the ORLEN network of filling stations has been awarded as the Most Trustworthy Brand in Czechia six times and as the Merchant of the Year three times.
At its stations, ORLEN offers premium Efecta fuel with a proven purifying effect and top-class Verva fuel that cares for the engine system and offers enhanced performance parameters. ORLEN sites also provide alternative fuels, including liquified petroleum gas (LPG), compressed natural gas (CNG), synthetic fuel HVO100, and battery- and hydrogen-driven e-mobility. ORLEN offers electricity at 294 charging points and operates hydrogen refuelling stations in Prague- Barrandov and Litvínov-Záluží.
The Stop Cafe concept is a significant part of the offering, being a crucial pillar in ORLEN brand’s convenience sales. In the Czech Republic, Stop Cafe is available at 363 out of 443 filling stations, i.e., at more than 80% of them. It is offered at nearly 2,500 sites within the entire international network. Stop Cafe offers a broad range of meals and food products – from popular hotdogs and coffee to more than 1,000 products, including packaged food, ready-to-serve meals, and specialities in traditional, vegetarian, and vegan versions. The offer keeps developing – the ORLEN competence centre in Prague is working on new product ranges focused on a healthy lifestyle, including breakfasts, bakery products, ready-to-serve meals, and private brand products that will react to the current trends and customer needs.
ORLEN also issues its own fuel cards, EASY and BUSINESS, and runs two mobile apps – the loyalty ORLEN app and a car care app, Mycí digi linka.
Contact details:
Lada Gadas, +420 705 839 909, email: lada.gadas@orlenunipetrol.cz