ORLEN Unipetrol, the leading refining and petrochemical group, has received another recognition for its HR and recruitment activities. The Group was acknowledged for its recruitment video at the ninth annual Recruitment Academy Awards, honouring the best projects in recruitment marketing, positive brand perception, and HR recruitment. The action video featuring a warehouse worker racing with a forklift truck won in the Career Video of the Year category. It was also chosen as the best video by the audience voting at the festive award ceremony. The Group also ranked fifth in the Job Advertisement of the Year category and fourth in the Referral Programme of the Year category. It is yet another acknowledgement of the Group’s HR activities after it became the best and most sought-after employer in the Ústí Region among students.
“We are delighted to receive another award recognising the efforts we invest in human resources. It is indisputable evidence that we have a fantastic and dedicated team of HR professionals constantly coming up with innovative ideas to capture the attention of potential candidates. Also, they know how to maintain employee satisfaction over the long term. The winning video aimed to reach out to potential employees in an unconventional and entertaining way,” says Michał Chmiel, HR Director at the ORLEN Unipetrol Group, reflecting on the success at the ninth annual Recruitment Academy Awards.
The winning video is shot in the style of action and racing films. In an attractive manner, it presents the job of warehouse keepers working with forklift trucks. The recruitment video, which was ranked first by a panel of experts, is screened as part of the recruitment campaign in some cinemas in the Ústí Region or is available on the
internet. In its unorthodox recruitment campaign, ORLEN Unipetrol also presented other videos in cinemas in the Ústí Region, including an
operator as a hero who saves a refinery against the sabotage of spies and
three heroes in the style of the famous film series with action film legends.
The Recruitment Academy Awards aim to serve as a platform to inspire and educate in the field of employee recruitment and showcase the best projects in recruitment marketing, positive brand perception, and HR recruitment. The competition points to the growing significance of innovative and creative approaches to recruitment, which are integral to modern companies. The best awarded projects inspire other companies to inspirit their own procedures.
The Recruitment Academy Awards are presented under the auspices of the Recruitment Academy, a specialised institution that educates HR recruiters. The first Recruitment Academy Awards were presented in 2015 as part of the HR Management Conference, with competition categories Career Video of the Year and Career Website of the Year. Both the number of categories and entries grows every year. An independent panel of experts in HR and marketing recruitment, human resources, marketing, and other fields chose the best projects in six categories this year.
ORLEN Unipetrol is one of the most significant employers in the Ústí Region both in terms of the number of jobs and by pursuing modern trends in the employee approach in the long term. At ORLEN Unipetrol, the traditional HR tools, ranging from a wide offer of benefits to supporting each individual’s personal and professional development, are complemented by supporting employees’ sports, social and community engagement. The company’s HR strategy also focuses on providing support for Czech schools and students. Together with the ORLEN Unipetrol Foundation, they seek to increase schoolchildren’s interest in chemistry. Each year, the Foundation presents financial rewards to hundreds of talented students through scholarship and grant programmes and provides assistance with instruction to teachers and dozens of secondary schools and universities across the Czech Republic.
The ORLEN Unipetrol Group is the largest refining and petrochemical company in the Czech Republic. It focuses on crude oil processing and the production, distribution and sale of vehicle fuels and petrochemical products – particularly plastics and fertilisers. It belongs among the key players on the Czech and Central European markets in all these areas. The ORLEN Unipetrol Group encompasses refineries and production plants in Litvínov and Kralupy nad Vltavou, Paramo in Pardubice, Spolana in Neratovice, REMAQ in Otrokovice, and two research centres in Litvínov and Brno. ORLEN Unipetrol also includes the ORLEN Benzina network of petrol stations in the Czech Republic and the ORLEN network in Slovakia and Hungary. ORLEN Unipetrol is one of the largest companies in the Czech Republic in terms of turnover. It employs almost 6,000 people. ORLEN Unipetrol is also a socially responsible company, particularly in the areas of supporting sustainable development, education, local communities and the environment. In 2005, ORLEN Unipetrol became part of the ORLEN Group, the largest oil refiner in Central Europe.