The ORLEN filling station network is launching a limited-edition spring lineup of Stop Cafe hot beverages, with matcha latte as the main new addition. This move responds to the growing popularity of coffee alternatives, particularly among customers seeking a gentle pick-me-up and new flavours. It will be complemented by two popular nut-based options — hazelnut and pistachio lattes. These seasonal coffee specialties will be available through May 17, 2026, at select ORLEN filling stations, while the matcha latte will remain a permanent part of the Stop Cafe menu. The spring lineup will be available not only in the Czech Republic but also in other six markets where the ORLEN brand operates.
According to a recent Ipsos survey conducted for ORLEN among 2,000 adult respondents across the Czech Republic, 42% of people enjoy coffee at filling stations, and more than 70% are willing to try a new product if it catches their interest or is presented as a seasonal offering. For nearly half of customers, freshness and quality are decisive factors. The spring edition of Stop Cafe responds to these preferences and builds on high-quality ingredients and flavours that are modern yet accessible to a wide range of customers. The unified spring menu across markets in the Czech Republic, Poland, Slovakia, Hungary, Austria, Germany, and Latvia thus reflects similar consumer preferences and an emphasis on consistent quality in on-the-go snacks.
“Coffee is clearly the foundation of our menu, but at the same time, we see that customers are increasingly open to new flavours. Matcha is evolving from a trendy item into a regular part of people’s daily beverage routine and fits beautifully with the character of the spring months. That’s why we’ve built this season’s lineup around the matcha latte, which will remain on the menu long-term, and complemented it with two delicate nutty variants—hazelnut and pistachio lattes,” says Rostislav Moravec, director of the ORLEN network in the Czech Republic.
Matcha has been steadily strengthening its position across all age groups in the Czech Republic. From a drink associated with specialty coffee shops, it is becoming a common alternative to coffee, even outside major cities. Consumers appreciate its distinctive flavour as well as its association with an active lifestyle and natural, sustained energy. These preferences are also reflected in the offerings at filling stations, which are shifting toward quick yet high-quality on-the-go snacks.
ORLEN – the international network of fuels, energy and refreshments
The ORLEN network of filling stations is a member of the ORLEN Unipetrol Group owned by the international ORLEN Group, which runs more than 3,500 fuel stations in seven Central European countries – Poland, Czechia, Germany, Lithuania, Hungary, Austria, and Slovakia. In Czechia, the ORLEN network comprises 443 stations with a 28.6% market share in the volume of fuels sold. The ORLEN network is a market leader in terms of both the number of sites and the volume of fuels sold. The popularity of the ORLEN brand with Czech consumers is reflected by the fact that the ORLEN network of filling stations has been awarded as the Most Trustworthy Brand in Czechia six times and as the Merchant of the Year three times.
At its stations, ORLEN offers premium Efecta fuel with a proven purifying effect and top-class Verva fuel that cares for the engine system and offers enhanced performance parameters. ORLEN sites also provide alternative fuels, including liquified petroleum gas (LPG), compressed natural gas (CNG), synthetic fuel HVO100, and battery- and hydrogen-driven e-mobility. ORLEN offers electricity at 294 charging points and operates hydrogen refuelling stations in Prague- Barrandov and Litvínov-Záluží.
The Stop Cafe concept is a significant part of the offering, being a crucial pillar in ORLEN brand’s convenience sales. In the Czech Republic, Stop Cafe is available at 363 out of 443 filling stations, i.e., at more than 80% of them. It is offered at nearly 2,500 sites within the entire international network. Stop Cafe offers a broad range of meals and food products – from popular hotdogs and coffee to more than 1,000 products, including packaged food, ready-to-serve meals, and specialities in traditional, vegetarian, and vegan versions. The offer keeps developing – the ORLEN competence centre in Prague is working on new product ranges focused on a healthy lifestyle, including breakfasts, bakery products, ready-to-serve meals, and private brand products that will react to the current trends and customer needs.
ORLEN also issues its own fuel cards, EASY and BUSINESS, and runs two mobile apps – the loyalty ORLEN app and a car care app, Mycí digi linka.
Contact details:
Lada Gadas, +420 705 839 909, email: lada.gadas@orlenunipetrol.cz