The rally driver Jan Černý has been named as a new reinforcement for the Mogul Adell Racing Team supported by Paramo. He will be promoting the MOGUL brand this year at four competitions in terms of the Czech Rally Championship. Apart from races, Jan Černý will also be participating in accompanying communication activities and competitions in terms of the “MOGUL DOBŘE HUSTÝ” communication campaign.
“Jan Černý will be taking his place on the starting line of the rally in Český Krumlov on Friday 22 and Saturday 23 May. An interesting competition has been prepared for motorsport fans on the MOGUL DOBŘE HUSTÝ Facebook profile. The winner will get to enjoy the adrenaline-filled atmosphere of the race, take part in speed trials and take a ride with Jan Černý in a ŠKODA FABIA S2000 rally car,” says Luboš Krejčík, Marketing Manager of Paramo.
The “Can you beat Honza?” competition awaits spectators on site at the rally – anybody who records a better time than Jan Černý on the rally simulator in the MOGUL ADELL RACING TEAM service zone will automatically win a prize. Everyone will have the opportunity to take part in a draw to win an invitation to MOGUL DAY 2015, where they can try their hand a driving a “semi-professional” racing car on a race track. In addition to this, Jan Černý or Roman Častoral will be sitting in the passenger seat. After the Šumava Klatovy Rally and Český Krumlov Rally which is taking place this coming weekend, the Mogul Adell Racing Team will also be competing in the Bohemia Rally and Barum Czech Rally.
Another member of the Mogul Racing Team is Ollie Roučková – a top Czech female quad bike rider who has already won the Intercontinental Rally 2015 and is now preparing for Dakar 2016. The team also includes Otto Knebl – the fastest Czech in Dragster racing and Roman Častoral – European Rallycross Champion. They are all united by the fact that they use Czech MOGUL oil in their cars and bikes.
The public can encounter the “MOGUL DOBŘE HUSTÝ” communication campaign on the radio, in the printed media or on visuals by the roadside. Paramo also promotes its oils during car and bike events or tuning meets. Apart from this, the campaign is complemented by the special website www.dobrehusty.cz and its very own Facebook profile.
About Mogul
Motorists have been encountering the MOGUL brand since 1927 and over this time, it has become synonymous with high quality engine oil. The portfolio of products is among other things made up of the MOGUL EXTREME range of engine oils which meet the very highest of demands on performance in terms of year-round operation and which have been tried and tested in rally competitions. MOGUL PROFESSIONAL oils on the other hand significantly prolong the lifespan of your engine. They allow for easy engine start even during very harsh frosts. The oil also contributes towards economical use of fuel and is highly resistant to oxidation at high temperatures and to formation of deposits. Tradition, quality, reasonable price and availability – these are all factors which make the MOGUL brand the best choice on the market. In addition to this MOGUL oils are manufactured entirely in the Czech Republic the same as their packaging and labels.
UNIPETROL, a.s. is a group of companies operating in the petrochemical industry in the Czech Republic. In 2005 UNIPETROL became a part of the PKN ORLEN Group, the largest oil processor in Central Europe. The UNIPETROL Group is oriented mostly towards oil processing, fuel distribution and petrochemical production. In all of these business areas the UNIPETROL Group is among the key players both in the Czech Republic and on the Central European market. The Group ranks among the leading firms in the Czech Republic in terms of its revenues, and employs 3600 people.
PARAMO, a.s., member of the Unipetrol Group since the end of 2000, produces lubricants, base and process oils, asphalts and asphalt products for insulation of buildings. The company underwent transformation from a state-owned enterprise into a joint stock company in 1994, building on the responsible work of previous generations. The company employs 460 people. More information available at www.paramo.cz.
Contact:
Mikuláš Duda
PR Manager, UNIPETROL, a.s.
Tel.: +420 225 001 407, +420 736 502 520
e-mail: mikulas.duda@unipetrol.cz