For its new advertising campaign, Benzina has also prepared new gifts for its loyal customers. Within the loyalty programme, after purchasing 80 litres of fuel it is now possible to receive cuddly animals, car models and sports or waist bags. The hitherto offered and extremely popular DVDs will be handed over against collected points for as long as stocks last.“Before taking the definitive decision on what gifts to offer our customers, we carried out thorough market research that clearly showed us what could be successful with consumers,” says Veronika Vlášková, Benzina’s marketing manager.
Three types of cuddly animals are on offer, in the size ranging between 30 and 45 centimetres. The most popular of these is likely to be the cuddly rabbit which was specially designed for Benzina by Vladimír Jiránek, famous for his unforgettable rabbits Bob and Bobek, which appear on children’s TV bedtime stories.
Automobile enthusiasts will be able to choose a present from a series of metal car models from the world-renowned company Welly. Brands such as Mini Cooper, Porsche and BMW will be available. All the mini cars will be on the scale of 1:24.
Following last year’s successful project, Benzina continues to offer three types of NOA branded bags and waist bags.
Throughout the year, the offer of gifts at Benzina petrol stations will be gradually supplemented and innovated. “We firmly believe that our gifts will delight not only our adult customers but also their offspring,” adds Vlášková.