The ORLEN Unipetrol Group scored two more wins at the 10th anniversary of the prestigious Recruitment Academy Awards. The company won first place in the "Recruitment Campaign of the Year" category and was also among the three finalists in the "Referral Programme of the Year" category. The jury particularly appreciated the innovative approach of the dynamic "NEPOSTRADATELNÍ" (INDISPENSABLE) campaign, which was inspired by an action movie. The recruitment video stood out for its original concept. The campaign's superheroes, comprising production operators, researchers, and IT specialists, showed that working at ORLEN Unipetrol is not just routine production or laboratory analysis but an adventure full of challenges and innovation, supported by a great team.
"At ORLEN Unipetrol, we strive to attract potential job applicants in the most entertaining and creative way possible. We are therefore delighted to receive another trophy recognizing our work in HR marketing. The recruitment campaign was primarily aimed at job seekers in cinemas and shopping centres, where visitors were surrounded by our brand from the parking lot to the escalators and the cinema auditorium. There, viewers could watch recruitment spots inspired by movie trailers. Until the big reveal, they had no idea they were watching a recruitment video," says Michał Chmiel, HR Director of the ORLEN Unipetrol Group, commenting on the latest success in the tenth annual Recruitment Academy Awards. The jury particularly praised the innovative approach of the dynamic campaign entitled "NEPOSTRADATELNÍ" (INDISPENSABLE), which was inspired by an action movie. The award also recognized the recruitment campaign's connection to sports activities supported by the ORLEN Unipetrol Foundation. This strengthens the company's image as a dynamic company that promotes an active lifestyle and social responsibility.
In addition to winning the Recruitment Campaign of the Year category, the ORLEN Unipetrol Group also achieved an excellent ranking in the Referral Programme of the Year category. The company was among the top three finalists. In this area, the jury evaluated the level of involvement of core employees, the quality of recommended candidates, and the creativity of the referral campaign. ORLEN Unipetrol's referral programme has proven to be one of the most effective tools for recruiting new employees. Candidates who come on the recommendation of existing employees adapt more quickly and contribute to strengthening the corporate culture.
The 10th-anniversary edition of the Recruitment Academy Awards recognized the best projects in recruitment and HR marketing. This year, the jury evaluated over 100 projects from more than 70 companies. Since 2015, the aim of the competition has been to inspire and educate companies in employee recruitment. At the same time, it seeks to highlight the best projects in HR marketing, positive employer branding, and recruitment. The competition underscores the growing importance of innovative and creative approaches to recruitment, which are an integral part of modern companies. The best projects receiving awards serve as inspiration for other companies, encouraging them to refresh their own practices. ORLEN Unipetrol's success in two categories of the Recruitment Academy Awards highlights the company's commitment to being an attractive employer that can appeal not only to experienced professionals but also to the upcoming generation of graduates.
ORLEN Unipetrol is one of the most important employers for example in the Ústí Region, not only in terms of the number of jobs it provides but also its long-term promotion of modern trends in employee relations. Traditional human resources tools, ranging from a wide range of benefits to support of the personal and professional development of each individual, are complemented at ORLEN Unipetrol by, for example, support for sports, social and community involvement of employees. Support of Czech schools and students also plays an important role in the company's HR strategy. Together with the ORLEN Unipetrol Foundation, it strives to increase students' interest in chemistry. Every year, it also awards scholarships and grants to hundreds of talented students and provides teaching assistance to dozens of secondary schools and universities in the Czech Republic.
The ORLEN Unipetrol Group is the largest refining and petrochemical company in the Czech Republic. It focuses on crude oil processing and the production, distribution and sale of vehicle fuels and petrochemical products – particularly plastics and fertilisers. It belongs among the key players on the Czech and Central European markets in all these areas. The ORLEN Unipetrol Group encompasses refineries and production plants in Litvínov and Kralupy nad Vltavou, Paramo in Pardubice, Spolana in Neratovice, REMAQ in Otrokovice, and two research centres in Litvínov and Brno. ORLEN Unipetrol also includes the ORLEN network of petrol stations in the Czech Republic, Slovakia and Hungary. ORLEN Unipetrol is one of the largest companies in the Czech Republic in terms of turnover. It employs over 5,000 people. ORLEN Unipetrol is also a socially responsible company, particularly in the areas of supporting sustainable development, education, local communities and the environment. Its quality employee care is attested to by the prestigious Top Employer certificate which the Group received in 2023 and 2024 and by a host of national accolades. In 2005, ORLEN Unipetrol became part of the ORLEN Group, the largest energy company in Central Europe.