Data analysis tools for marketing
- In response to the need for increased personalization and efficiency in advertising campaigns, we are looking for analytical tools that support the creation of data-driven marketing strategies. We aim to better understand our customers through precise segmentation of target groups and persona creation, using parameters such as age, location, interests, preferences, or activity profile. We want our campaigns to be personalized and to take into account trends and seasonal factors. We would also like to forecast the results of advertising campaigns based on the analysis of variables and historical data.
Modern tools for creating and testing marketing content
- We are in search of professional tools that will facilitate the process of creating creative marketing campaigns and the creation of engaging marketing content on social media, including texts, scripts, presentations, graphics, and audio and video materials. The ability to easily optimize content for SEO and advanced processing of product photos will be crucial. We are equally interested in the ability to quickly test multiple content variants and the engagement they generate among audiences.
Tools to support communication with business partners from different time zones
- To strengthen the ORLEN Group's image in the global market and support the implementation of strategies for development in foreign markets, we are looking for tools that will increase the effectiveness of establishing and maintaining relationships with customers, suppliers, and business partners from different time zones. We expect that our project teams will receive knowledge and practical tips that will improve the effectiveness of their daily work with partners in foreign markets and address challenges related to cultural and language barriers. We are particularly interested in the potential of using interactive educational formats, such as simulation games, virtual reality, and gamification.
E-commerce market monitoring system and optimization of sales processes
- We are looking for a system to monitor the e-commerce market that will track prices in online stores, inventory levels, demand and supply structure, trends, seasonality, and the impact of external factors. The system should segment customers according to price sensitivity and response to market changes. We are interested in the ability to conduct comparative analyses by integrating with sales data. Ultimately, we want to provide the ability to work with store platforms and other systems (ERP, logistics, sales, marketing) to automate processes.